Askbelynda

Industry: Software l Discipline: Branding, Digital

When asked about their vision for the brand, the client simply said, ‘I want to keep an open mind and see where you can take this.’ Their core message was clear: AskBelynda is the most trustworthy way to shop online and discover quality, sustainable products.

With that in mind, we focused on creating a brand identity that embodied minimalism, trustworthiness, and sustainability while maintaining a sense of fun. The project included designing an icon for the Google Chrome extension, along with the logo, brand guide, and website. The final identity strikes a balance between simplicity and personality, reinforcing AskBelynda’s mission to make conscious shopping effortless and reliable.