BreastfeedLA

Industry: Health and Nutrition l Discipline: Re-branding, Print, Digital

This non-profit, established in 1994, approached us in 2021 to revamp their branding. Their social media was cluttered with a variety of colors and designs, making each post feel disconnected from the others. Similarly, their print materials appeared as separate, unrelated pieces, lacking cohesion. Our task was to create a rebranding strategy that would unify their visual identity and develop reusable templates for social media, presentations, flyers, newsletters, reports, and more. The goal was to empower their team to easily edit and apply these templates without needing a designer for every task.

We began by staying true to their existing color palette and typography, then introduced structured layouts, shapes, and forms to bring a more cohesive, modern feel across all mediums. We designed easy-to-use, reusable templates for social media posts, flyers, and pitch decks on Canva. Additionally, we created print materials such as reports and toolkits for their initiatives using InDesign. The final result was a unified visual identity that allowed their team to manage content independently while maintaining consistency.