Dairy Council of California

This client was referred to us while searching for a designer to refine their existing collateral in alignment with a new brand guide. They needed content-first designs that were both visually engaging and 508-compliant, ensuring accessibility and cohesiveness with their updated branding.

To create a compelling and effective design system, we conducted research on collateral designed for similar audiences and explored vectors, patterns, and icons that would resonate with both the target market and the new brand identity. To maintain a modern and cohesive look, we incorporated subtle yet repetitive patterns throughout the layout. Since the client wanted the materials to be highly visual and easy to navigate, we integrated tables, charts, diagrams, and imagery to enhance clarity and engagement.

The final designs successfully balanced functionality with aesthetics, allowing for quick information absorption while staying true to the brand. The response to the end product was overwhelmingly positive, and the client was thrilled with the evolution of their materials.