Tbot

Industry: IT Products and Services l Discipline: Branding

An IT start-up approached us with the task of creating a distinctive brand identity that clearly communicated their focus on information technology products and services. The key attributes they wanted to convey were brand accountability, leadership, and integrity.

We began by researching competitors to understand the market landscape, then developed several logo options that reflected the company’s vision and brand voice. The chosen design cleverly integrated the letters ‘i’ and ‘t’ to represent both “information technology” and ‘tbot,’ the company name. The logo featured a circle symbolizing the comprehensive nature of IT, while the dot on the letter ‘i’ was stylized to represent a human head, adding a personal touch to the tech-oriented brand. Additionally, we created a detailed brand guide to showcase how the new identity would be applied across various marketing materials, including brand merchandise, pitch decks, flyers, and more.