ElderTree Blends

Industry: Wellness l Discipline: Branding, Digital

The client approached us with a branding that didn’t quite capture the essence of their business or align with their voice. Their products—herbal fragrances, perfumes, candles, and more—were meant to evoke a sense of natural luxury and serenity, but their current identity wasn’t doing them justice. They wanted us to reimagine their brand in a way that felt authentic, modern, and in perfect harmony with the products they offered.

We began by exploring a variety of logo concepts that embodied their brand’s personality: earthy, luxurious, and calming. Each design was carefully crafted to reflect the natural ingredients and the transformative experience their products offered. Once the perfect logo was selected, we developed a comprehensive brand guide, designed to be flexible enough to encompass multiple product categories while maintaining a cohesive identity. This guide not only anchored the visual style but also allowed the brand to expand into new areas with ease.

The result was a reimagined brand that felt connected to nature, elegant in its simplicity, and ready to stand out in a competitive market.