Fancy Salt

Industry: FMCG l Discipline: Branding, Print

A passionate and entrepreneurial couple—a chef and a marketing expert—set out to create a modern salt brand based on a unique recipe that could enhance a variety of dishes. They envisioned a brand that felt elevated, simplistic, contemporary, and beautiful, striking the perfect balance between sophistication and everyday accessibility.

To bring their vision to life, we began with in-depth research on competitors in their target market, ensuring the brand would stand out while staying true to its essence. We explored multiple design directions, starting with the logo, followed by color palettes and label designs that reflected their distinct aesthetic. Hand-drawn sketches of the primary ingredients were incorporated to add a personal and artisanal touch to the packaging.

The first design presentation resonated instantly, giving the clients time to gather feedback before we refined the final version. The result: a bold yet minimal logo, a refreshing and modern color palette, and a label design that perfectly embodies their brand’s elevated yet approachable identity.