Fun Earth Co.

Industry: FMCG l Discipline: Branding, Print, Digital

A hospitality client sought to develop a new line of Mushroom Supplements and required assistance with brand identity and packaging design. Key descriptors for the project included: Wordly, Apothecary, Earthy, Grounded, Homegrown, Holistic, Organic, and Nature. Earth tones were also emphasized.

We began by researching existing brands and competitors in the industry to inform our approach. We developed several design directions, featuring eye-catching labels with various textures, geometric patterns, and abstract shapes inspired by the scientific and historical aspects of mushrooms. The client was impressed with the initial concept presentation and was particularly pleased with the designs. Ultimately, they selected the option that included actual mushroom sketches, as they wanted the branding to be informative. We are currently working on additional blends for the shop as the brand expands, and we have designed all the required advertising and marketing collateral throughout the process.