Yard Dogs

Industry: Real Estate l Discipline: Branding, Digital

The client, a passionate sports enthusiast, came to us with a unique challenge: to create a brand identity for their new property enhancement venture that seamlessly blended sporty aesthetics with a personal touch. They wanted their pet to serve as the brand mascot, and the brief was clear from the start—something fun, energetic, and memorable.

We began by crafting several illustration styles of their pet, using recent photos as references to ensure accuracy and personality. With the illustrations in place, we developed a complementary color palette that worked harmoniously with the artwork, adding vibrancy while keeping it grounded in a sporty vibe. The next step was designing the logo unit, where we fused the pet illustration with dynamic, sporty elements, giving the brand a sense of energy and motion. To round out the project, we created a concise brand guide that outlined key visual and design elements, ensuring the brand stayed consistent across all touchpoints.

The final result was a playful yet professional identity that perfectly captured the client’s passion for sports and personal connection to their brand.